Reading time: 1 min

The Baby Boomer Effect: A Retirement Housing Opportunity

27 Sep 2017 By Octopus Real Estate

The UK retirement market presents some exciting opportunities for investors who want to be part of a booming housing sector.

The Baby Boomers are reaching retirement and they want to grow old in a different way to their parents’ generation. A sedentary lifestyle living in retirement housing or care homes out of sight and out of mind is not for them. They want high quality housing solutions that allow them to continue their active and comfortable lifestyles, playing their part in the local and wider community.

This demographic has high expectations and wants to live independently and enjoy retirement for as long as possible. Yet there is a significant shortfall of housing for this group. Only 2% of the UK housing stock is designated as retirement housing, and only a small percentage of that meets the demands of this new generation of retirees.

Octopus Healthcare and property experts Strutt Parker, recently commissioned a report into the needs and desires of the UK’s retirement generation. Called Housing Futures: The Platinum Generation our research surveyed over 2,200 respondents aged 65 and over, and explored current provision, attitudes to retirement, barriers to downsizing / rightsizing, financial considerations and aspirations for retirement living.

As a result of our research we have identified a potential solution that we are calling Platinum Places: retirement housing fit for the Baby Boomers and future generations.

In this whitepaper we explore the opportunity for property developers, landowners and investors to meet the shortfall in this booming sector, and provide innovative solutions for today’s retirees.

Click here to read the full paper

Related articles

Our new partnership with Homes England, Greener Homes Alliance
21 Oct 2021

Our new partnership with Homes England, Greener Homes Alliance

Octopus Real Estate have partnered with Homes England, the Government’s housing delivery agency, to create the Greener Homes Alliance. The new Alliance commits £175 million, providing both loan finance and expert support to SME housebuilders, enabling them to build more high quality, energy efficient homes throughout England.
Ground-breaking Ceremony at Brendoncare St Giles View
1 Jul 2021

Ground-breaking Ceremony at Brendoncare St Giles View

Benjamin Davis & Michael Toft from the Octopus team recently attended the ground-breaking ceremony to mark the new care home construction of Bredoncare St Giles View in Winchester. It has been custom designed by our healthcare development team for The Brendoncare Foundation who will lease and operate the new home.